In 2010, all about women
In 2010, to commemorate the 180 anniversary of the birth of Bauem & Mercier, at the same time, it is the 90 anniversary of Bauem & Mercier and women, we chose March 8 – International Women’s Day press release briefings to pick selected chapters in the history of love and understanding between records wonderful story, one of the first chapter was written in 1869. That year, Louis Victor Baume in the baptism of her daughter Mélina when receiving the first gift her a beautiful engraved pocket watch. According to the customs of the time, this now seems very common gift has an extremely important significance. At that time, people thought women should care about the time this was incredible. It now? Women and men are equal it? Indeed, but at the same time, women also have their special status. “Marquise”, “Catwalk”, “Linéa”, “iléa”, “Diamant” series, there are not many in this list them, and watch all these series are tailored for women. For Bauem & Mercier, the women’s watch is not a pocket-sized watch, and not only is the men’s watch of simple replication. Baume & Mercier brand of femininity has been an integral part of the genes, also reflects a kind of modern-minded positive attitude. If the “Hampton” and “Riviera” the full interpretation of these two series of changes in women’s watch, it is because they are a symbol of life in the real artistic taste. Elegant and times, the products Bauem & Mercier are timeless classic legend.
Whether you have a watch was inherited from her grandmother’s antique, or to commemorate a special thing, or received as a gift, we invite you, women around the world to join Facebook and Twitter. Also contains the history of Bauem & Mercier who have worn it with women who, this is what I invite you to explore in this year and re-discovery.
Alain Zimmermann
Baume & Mercier CEO
Baume & Mercier, legendary female temperament
Energetic during the day, night shining charming; romantic and rebellious; to convey new ideas, self-expression desire; as living in the cloud, but a firm foothold on the earth; fascinated by fashion and beating the rhythm; simple and elegant; stylish short hair, hot eyes. The First World War created the 1920s women and their endless pursuit of freedom. Smart feet of the dancers with Mistinguett, the artist’s favorite Kiki de Montparnasse, the film’s Louise Brooks, as well as Josephine Baker, these idols represent the modern woman. William Baume and Paul Mercier believe there is such enthusiasm is not just a marginal phenomenon, their own way to contribute to the liberation of women, and these women have become the real source of inspiration for the brand. With the pocket watch from the stage in 1920, Bauem & Mercier oval (Bathtube-shaped) watch the debut of the eternal legend of love to write the first chapter.
Bauem & Mercier Bathtube-shaped watch
Bauem & Mercier, ahead of its time
Paul Mercier and William Baume.
In 1919, Paul Mercier and William Baume share his analysis of experience:
“Women, my friend! They also want control of their own time, not with those funny men watch! Fortunately, with the popularity of micro-movement and the watch, bracelet watch will be real, real jewelry . Now look at how to safeguard their rights and interests of women’s right! British woman suffrage in the fight for the right to vote on, and in Copenhagen in 1910 at the International Conference on Women, was asked to create Women’s Day! I think we are now in industry has undergone tremendous changes in the initial period, which is an extension of the ongoing social change and now perhaps too early, if you are interested, we can discuss this issue five or six years later. ”
Bauem & Mercier “Baroness” watch and “ilea” watch advertising.
Endless source of inspiration
Bauem & Mercier and legends of love between women began in the 1920s, when placed in the vest pocket watch began to be replaced. First watch the birth of the watch to fine jewelry is just one step away, it is said that Yao is the Bauem & Mercier for this new attempt to create a unique and elegant watch has become a real decoration. Bauem & Mercier in advertising is the time for women, “Ms. dedicated to the wonderful watch.” The female character as an everlasting source of inspiration for the brand and build lasting ties between women. Since generations, this link has become a heart and understanding each other’s feelings, Baume & Mercier watches through the introduction of a number to express and strengthen this feeling: in 1920, introduced Bathtube-shaped wrist watch, published in 2005, Diamant series, launched in 1940 in addition to Marquise series, 1997 came the famous Catwalk bracelet watch, and in 2008 launched by women design, dedicated to women’s iléa series.
1869 Mélina Baume’s pocket watch.
Mélina Baume’s pocket watch
Technical parameters:
• Function: Clock, minutes
• Case: The 18K gold, consists of four components, the back watch with double reinforcement. Tap the button to open, and fine engraved patterns. All parts of the hinge connection, with a main bolt assembly
• Glass: convex, mineral material
• Dial: white enamel dial with black Roman numerals and traditional scale ring, engraved with floral decoration veins central
• Pointer: slender “pear” shaped snail-shaped steel pointer
• Movement: mechanical push-button manual winding movement, with Lépine bypass, cylindrical escapement, flat balance spring, single gilt metal three ring balance sheet, snail-shaped screw
1869 Mélina Baume portrait.
Baume workshop founded in 1830 as one of the founders, Louis Victor Baume in 1869 gave his daughter Mélina a beautifully engraved gold pocket watch. The watch uses the time manually on the most typical chain style. 1869 women’s watch is very rare, and almost exactly the same style with the men, when people often think that women do not need to worry about time. Ms. watch is considered a sign of female liberation.
At the same time
1869
In the United States, Susan B. Anthony and Elizabeth Cady Stanton founded the “National Woman’s Suffrage Association”, seek to amend the constitution guarantees women the right to vote. Now she’s portrait was positive for dollar coins.
1910
March 8, Copenhagen. First International Women’s Day. Promote women’s right to vote, have the qualifications to hold public office, for the right to work and professional training opportunities to curb workplace discrimination against women treatment.
1914
March 8, Germany. Promote women’s right to vote until November 12, 1918 be approved.
Baume & Mercier Bathtube-shaped watch
In the watch industry has changed dramatically after the war: to wear the watch into the mainstream, women’s watch design very creative. In 1918, after three generations of family tradition after the operation, William Baume and Paul Mercier Baume & Mercier brand co-founder.
Technical parameters:
Bathtube-shaped watches, in order to create a platinum, and inlaid with fine diamonds. Platinum mesh style bracelet.
Bauem & Mercier “Art Deco” watch
A representative of “fashion chic” ladies of the classic, Bauem & Mercier from the 1920s began in the women’s watch has a leading position.
Technical parameters:
Engraved platinum case, with a miniature rectangular baguette movement, when Bauem & Mercier show unique focus on creative design.
At the same time …
1920
• American actress Louise Brooks with its short hair style shine in the screen, a symbol of the roaring 1920s women’s liberation movement began. She is considered the film in the history of one of the greatest actresses.
United States: 1920, Wilson President confirmed through the female vote, which is by Alice Paul and Lucy Burns formed the “National Woman’s Party” effort. They held a hunger protest, had been forced to deal with eating and did not yield to violence, known as the iron jaw angels.
1930
Actor and singer Marléne Dietrich for 1930, starred in the film “Blue Angel” and fame. She not only represents a 1930s female singers, dressed in men’s and because of its shape, became a symbol of women’s liberation movement.
Bauem & Mercier Marquise watch
In 1946, Bauem & Mercier launched the Marquise series, is a revolution in post-war women’s watches. The bracelet-type bracelet unique exterior design is unique, stand out as a model of elegant innovation. It has multiple styles, such as dial inlaid jewelry section or hollow section, from the introduction of play early sixties, has been the best-selling watch brand. It established the reputation of Bauem & Mercier ladies jewelry watches.
Technical parameters:
Bracelet-type watch. Gold material, with a manual mechanical movement on the chain FHF59, ring bracelet and case are closely linked.
1960 Bauem & Mercier, “a woman’s dream” advertising.
A woman’s dream of a Baume & Mercier watch.
In 1960, Baume & Mercier has launched a new advertising image, the theme of “a woman’s dream of a Baume & Mercier watch.” In the ad appeared in several delicate and elegant gold watch, including the “Phi” watch (at the center of advertising), and marked with the brand new logo. The ads want to express is that Bauem & Mercier can not only be men’s watch to give women the gift, but also women themselves can have a dream.
At the same time
1944
France: women the right to vote on April 21, 1944 is recognized, but until a year later, in April 29, 1945 municipal elections was only applied in practice.
1945
United States: The United Nations formally proclaimed in the Charter, the equal rights of men and women.
1963
United States: The affirmative vote. July 2, 1964, Civil Rights Act of theoretically abolished by any form of discrimination within the United States.
1972 Baden – Baden and the 1970 Golden Rose Award Bauem & Mercier “Galaxie” watch.
Bauem & Mercier “Galaxie” watch
In the 1970s, Bauem & Mercier give full play to its highly creative design aesthetic, in Baden – Baden watches and jewelry at the International competition in the award-winning (Baden – Baden Golden Rose Award). In 1972, Baume & Mercier Mimosa and Galaxie series won two Golden Rose Award, which Galaxie series of exquisite style inlaid diamonds, the use of platinum, creative shape design, and with a solid bracelet.
Technical parameters:
And inlaid with gold to create exquisite diamonds, with a manual mechanical movement on the chain of BM 775.
1973 Bauem & Mercier “Stardust” watch.
Bauem & Mercier “Stardust” watch
Bauem & Mercier with “Stardust” series of luxury watch design in 1973 and was re-Baden – Baden Golden Rose Award, this watch agate dial with gold case set with 138 fine diamonds, coupled with solid bracelet.
Technical parameters:
Onyx dial set with 138 fine diamonds, together with the solid diamond bracelet.
At the same time
1970
France: the creation of the French women’s liberation movement, that is, Mouvement de Libération de la Femme (MLF).
United States: 50,000 women took to Fifth Avenue, held a demonstration, requirements and men enjoy equal rights.
1971
Switzerland: In Afghanistan and Iran enjoy the female vote in 1963, the Swiss women have the right to vote.
1975
United States: United Nations declared 1975 as the World Women’s Year. The United Nations from 1975 to celebrate International Women’s Day March 8.
1979
Mother Teresa won the Nobel Peace Prize in recognition of her work done for the poor.
Bauem & Mercier advertising campaign in 1980.
Absolute femininity
The 1980s, Bauem & Mercier launch ad depicts a woman out of a career marked with “absolute femininity,” the slogan of the helicopter. Baume & Mercier has been a pioneer in promoting feminism. 80 “miracle woman” wearing a diamond bezel Bauem & Mercier accompanied by the star series “Riviera” watch.
Bauem & Mercier Linea watch
Linea series, was launched in 1987, the new Bauem & Mercier jewelry watch, with simple circular design, and marked with the number engraved on the bezel and the watch is unique. Slender, delicate, and was given pure design, Ling Ni series have the same image with the times, and soon became a model of the watch industry. And Baroness series, Linea watches, representing Bauem & Mercier watchmaking craftsmanship and the perfect combination of aesthetic design skills.
Technical parameters:
Round polished stainless steel case, bezel set with diamonds. White dial. Dauphine-shaped hands, together with the beige polished stainless steel bracelet or leather strap. Quartz movement.
At the same time …
1982
The United Nations formally recognized in 1977, International Women’s Day, and on March 8, 1982 formally established in France.
In 1980, writer Marguerite Yourcenar elected to the College de France, she was the first female French Academy Fellow, 1982, she became the first American Academy of Arts and female members.
1987
UK: Diane Abbott became the first black woman elected lower house.
Bauem & Mercier Catwalk watch
Bauem & Mercier launch of the Catwalk watches, indicates that the revival bracelet-type watch. As a stylish, young women jewelry watches, Catwalk series launched in 1997 and led the “bracelet is also watch” the new trend. The watch shall be one representative of Bauem & Mercier, and the manufacture of ladies had a profound impact.
Technical parameters:
Diamond polished stainless steel bracelet-type watch. Diamond polished stainless steel dial. Quartz movement.
Baume & Mercier “Hampton” 8817 watch
Baume & Mercier “Hampton” watch
Hampton family and their advocates in New England-style luxury seaside resort in 2000 after the women’s watch has been the perfect interpretation of shiny mother of pearl dial and diamond bezel each other, with the ultimate elegant bracelet.
Technical parameters:
Polished stainless steel rectangular case decorated with 28 exquisite diamonds. Mother of pearl dial decorated with 8 exquisite diamonds. Dagger-like pointer. Polished stainless steel bracelet. Quartz movement. Calendar display at 6 o’clock position.
At the same time …
1996
France: Claudie Haigneré as the first French female astronaut, aboard the former Soviet manned spacecraft.
1997
JK Rowling published “Harry Potter” series, seven in the first, which won her international success. “Harry Potter” series of novels have been translated into 60 languages and was onto the big screen.
1999
The United Nations declared November 25 as “International day to eliminate domestic violence,” and invited governments, international agencies and non-governmental organizations concerned with planning for the day to improve this awareness.
2000
United States: Women 2000 – Beijing +5: The United Nations Organization General Assembly in New York, announced the signing of the 1995 Beijing Platform for Action in the implementation process of the Programme of Action aims to promote women’s rights worldwide.
2001
March 8, the Internet. Women’s Day website officially released, to provide people with all initiatives on women’s rights and speech communications platform.
Bauem & Mercier “Diamant” watch.
Bauem & Mercier “Diamant” watch
2005: “Diamant ” series became the new star watch Bauem & Mercier. As a daily-wear luxury watches, the timeless classic design is also suiwatch for busy women on various occasions to wear. Its salient features are arched dial and crown inlay design personalized fine diamonds.
Technical parameters:
Polished stainless steel curved rectangular case, decorated with 14 exquisite diamonds. Arched glass. Crown set with a fine diamonds. Mother of pearl dial. Dauphine-shaped hands. Exquisite satin polished stainless steel bracelet polished. Quartz movement. Calendar display at 6 o’clock position.
Diamond’s extreme Phantom
The essence of Diamant Series
“Diamant” series is definitely the best show the qualities of women leisurely leisurely watch, reflecting the excellent and extraordinary colorful, moving and elegant, delicate gentle, simple and elegant, but precious, timeless and not Jieao tame the elegant charm. It is suitable for busy women wear in their daily lives, so they are perfect on any occasion to show the natural colorful, magnificent bright shining light.
Fine details
Perfect, slim and beautiful design, beautiful curves and smooth, a steel or gold square case, regardless of diamond or diamond watches, all unique that reflects the unique qualities.
Moving features
In its oval crown set with a centrifugal fine diamonds.
Singing female charm
Each diamond watches are studded with dazzling diamonds carefully selected Bauem & Mercier, respected the principle of gender equality, are worth every elegant woman honored to have such a fine watch!
At the same time …
2004
Environmental and political activist Wangari Muta Maathai, was the first African to win the Nobel Peace Prize women, in recognition of her sustainable development, democracy and peace to make a significant contribution.
2005
• British female navigator Ellen McArthur to create a new global sailing record. Thanks to the excellent results achieved over the years, she was in the world are warmly welcomed and re-inspire people interested in the high seas sailing activities.
2007
Angelina • Zhu Licheng to members of the U.S. Council on Foreign Relations, and received by the International Rescue Committee in recognition of her humanitarian career in the world made outstanding contributions and was awarded the “Prize for Freedom.”
2009
Jennifer Figg was the first ever female to swim across the Atlantic. The American swimmer and up to 30 feet waves and strong winds to start fighting. She left on January 12, Cape Verde Islands (in the west coast of Africa), and 23 days after arrival in Trinidad. Cape Verde Islands and Trinidad straight-line distance between the 1124 km long.
Bauem & Mercier “ilea” watch model 8771.
Bauem & Mercier “iléa” watch
2008 launch of another new female Bauem & Mercier series —- iléa watches. Watch the series elegant circular design, with unique curved bezel, more women watch the sign characteristics, crown inlaid with exquisite diamonds.
Technical parameters:
Polished satin stainless steel round case. Crown set with a fine diamonds. Mother of pearl dial, decorated with curved decorative grain and fine diamonds inlaid 8. Dauphine-shaped hands. Exquisite satin polished stainless steel bracelet polished. Quartz movement. Calendar display at 6 o’clock position.
At the same time …
2010
Catherine • Bi Geluo with the movie “The Hurt Locker” in the history of the first Oscar award for best female director, the director, the film also swept the six Academy Awards.
March 8, 2010 Switzerland
Female Bauem & Mercier to focus on the theme publishing newsletter.
• Terry • Hatcher and Evangeline Lilly © Baume & Mercier
Bauem & Mercier with me
Praised by the international best embodies the sincere and profound humanistic care:
• Bauem & Mercier has enabled Meg Ryan, Kim Basinger, Teri Hatcher and Evangeline Lilly served as spokesperson, full of Bauem & Mercier for the eternal feminine interpretation. “Bauem & Mercier and I” charity project from 2006 to 2009, has gone through fourth, which aims to support the many chariwatch projects on behalf of the brand: including cancer treatment, improve the education of children and women’s programs to help poverty-stricken areas.
